5 Tips to Create a High Converting Landing Page

create a high converting landing page

Introduction - 5 Tips to Create a High Converting Landing Page

If you want to build your email list, then you’re going to need to create a landing page. 

A landing page where you give away a freebie in exchange for someone’s email address. 

And you obviously want your landing page to convert at a high rate. 

In other words, you want a large percentage of the visitors to your landing page to sign-up for your freebie. 

What I’m going to show you in this post are 5 tips to create a high converting landing page. 

One where 40-60% of people sign-up and give you their email address.

So are you ready to learn the 5 tips to creating a high converting landing page??? Let’s go!!!

Tip #1 - Keep the design simple and don't distract your visitors

Take a look below at the design for one of my landing pages.

What do you notice right away?

Hopefully you noticed that it’s a very simple design. 

More importantly, the header only has my name (for some bradning).

And the footer only has a copyright and nothing else.

high converting landing page

There’s a very important reason for that.

Normally the people who visit your landing page are warm traffic.

They didn’t just randomly stumble across your landing page.

They found it because YOU directed them to it.

  • Maybe they clicked on a Facbook ad that you ran.
  • Or maybe they came from a podcast that you were a guest on.
  • Or perhaps it was from a guest post you wrote.

However it happened, you brought them here to sign up for your freebie.

So do NOT distract them! 

Do not send them to other parts of your website.

You brought them here to sign up for your freebie.

So let them do it!

Tip #2 - Hook your visitors

At the top of your landing page, you want to have a “hook”.

Your hook tells the visitor that they’re in the right place.

That you have something for them that will help them with their main problem.

On the landing page above, do you see what my hook is?

Here it is:

“Are you struggling to build your email list”?

That’s it.

Just a simple question. 

Hooks don’t have to be complex.

In fact, it’s best if they’re not. 

Simple yes/no questions work best.

All you’re trying to do with your hook is to orient your visitor.

And let them know that you have something that can help them with their problem. 

Just make sure that your hook relates to your freebie. 

And you’re good to go. 

Tip #3 - Show and Tell People What They're Going to Receive

Humans are very visual creatures. 

So it’s a good idea to show them what they’re going to receive. 

That way they can visualize it in their mind.

Showing people what they’re going to receive also makes them more excited to receive it. 

Because it becomes more concrete to them. 

If you’re giving away a PDF, you can show them a photo of the cover. 

As I’ve done below. 

show and tell

If you’re not giving away a PDF, then you’ll have to be creative.

For example, if it’s a webinar, you could create a short teaser video. 

Or if you’re hosting a virtual summit, you could create a photo collage of all the speakers (or just use photos of the best known speakers). 

Whatever it takes to help people visualize what they’re going to receive. 

You also want to tell people about what they’re going to receive. 

Notice that in the photo above I have a subheading telling people that this is a “guide”.

And then, I have 3 bullet points under that. 

The subheading gives them a little more information about what to expect (“a guide”). 

The bullet points give more information about what’s in the guide.

And about how the guide can help them solve their main problem. 

Because this is something that you’re giving away for free, you don’t have to be very detailed. 

Just use about 3-4 bullet points to let them know how they’ll benefit from getting your freebie.  

That’s it. 

Tip #4 - Make everything consistent

Here’s what you see when you click on the green button on my landing page:
email popup

What do you notice?

It’s 100% consistent with what they saw on the landing page:

  • Same two-column structure
  • Same photo
  • Same green button

When someone’s made the decision to click on your button, they’re 90% committed to signing-up.

This is NOT the time to surprise them or confuse them.

If you surprise them at this point, they’re probably going to walk away. 

So don’t do that!

Instead make sure that everything is consistent.

And if you want, you can go one step further with your consistency.

Here’s a screenshot of the top of my homepage:  

Ed herzog homepage

See how it’s almosr a carbon copy of my landing page?

Just a bit more consistency so that my website visitors aren’t surprised or confused!

Tip #5 - Have a mobile friendly website

Mobile traffic now accounts for over 50% of all internet traffic.

And, as the chart below shows, it’s increasing steadily every year. 

5 Tips to Create a High Converting Landing Page

So if your landing page isn’t optimized for mobile, it’s going to be impossible to have a high converting landing page. 

Your mobile visitors will leave without signing up for your freebie. 

Which will drive down your conversion rate. 

So if you want to have a high converting landing page, you need to prioritize the mobile version of your landing page above all else. 

(this is one of the reasons why I’m a big fan of Elementor since it allows me to easily create mobile friendly webpages). 

Now It's Your Turn

I hope you enjoyed the 5 Tips to Create a High Converting Landing Page.

Now I’d like to hear from you:

What other ideas do you have for creating a high converting landing page?

Let me know by leaving a quick comment below.

Or if you want me to give you a free critique of your landing page, just drop a link in the comments. 

Hope to connect with you soon!

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