15 Free Online Tools to Grow Your Business

free online tools

Introduction: Free Online Tools to Grow Your Business

Does this describe you?

You’ve recently started an online business.

And you know that you need to invest in your business to help it grow.

One thing that you need to invest in are online tools. 

But there’s also a limit to how much you can invest.

Particularly since you have no idea if your business will succeed or not.

And why pay lots of money for online tools when you have a small email list, little website traffic, etc?

It doesn’t make sense.

So you need to use some free online tools to help your business grow. 

If that describes you, then I’m here to help.

I’ve got a list of free online tools to grow your business.

Every single one of these are tools that I’ve used in my own businesses at some point.

So I can recommend these free online tools with confidence!

And almost all of these tools have a paid version that you can swtich to as your business grows.

PLEASE NOTE: Some of the links in this post are affiliate links. If you click on one of the links and later make a purchase, I will receive a small commission. This helps support the blog and allows me to continue to make free content. I only recommend tools that I have personally used and love. Thank you for your support!

Table of Contents

Website Page Builder

Elementor is a product that I believe in 100%.

And I’m not the only one.

There’s a reason why Elementor has over 3 million downloads from the WP plugin library.

And while my website is built with the Pro version of Elementor, you can do a LOT with the free version of Elementor.

In fact, before the Pro version of Elementor was released, my website was built with the free version of Elementor.

While the free version of Elementor doesn’t give you all the features of the pro version, you still get 30 awesome widgets to design your website.

Email Marketing

If you’re looking for a free online tool to send emails to your list, then my recommendation is Mailchimp.

Many similar services also provide a free option.

But there are three reasons why I prefer Mailchimp:

1. Mailchimp integrates with everything. Or better said…everything integrates with Mailchimp. Which means you won’t have to use a third party tool like Zapier to integrate Mailchimp with your other online tools.

2. Facebook Lead Ads. Speaking of integrations, Mailchimp directly connects with Facebook Lead Ads. And you get that feature even on their free plan! Good luck finding that on the free plan of their competition. (most don’t even have it on their paid plan). 

3. It just works. Because Mailchimp had been around so long, you can use it with confidence. You know, for example, that your emails will be delivered to your contacts. From time to time, I’ve tried out the free version of various competitors. And I’ve always run into email deliverability problems. 

Here’s some of what you get with the free version of Mailchimp:

  • 2,000 contacts
  • 10,000 monthly emails
  • Tags, segmentation, and behavioral targeting
  • Landing pages and pop-up forms
  • Email automation

Email Optin Forms

Before Elementor came out with their popup builder, I used Convertful to collect email addresses on my website.

All I can say is that Convertful is amazing.

When I was using it, they didn’t have a free version.

But they do now.

So if you’re looking for a free online tool to build popups, floating bars, welcome mats and more, then definitely check out Convertful.

Here’s what you receive with the free version of Convertful:

Graphic Design

I’ve been running online businesses for 6+ years.

During that time, I’ve used Canva to design hundreds of images for social media posts and blog posts.

And here’s how much money I’ve spent on Canva.

One dollar. (to buy a very specific image that I couldn’t find elsewhere). 

One dollar in 6+ years. 

Not bad at all. 

Canva does have a paid version but personally I’ve never had a need for it.

Social Media Posting

If you want a free online tool for posting to Facebook, Linkedin, Twitter, etc., then Buffer is my recommentation.

Buffer is basically the grandfather of social media posting.

They’ve been in the game for a long, long time.

So you know that they know what they’re doing.

Want access to their free plan?

Just sign up for a trial of one of their paid plans.

And at the end, downgrade to the free plan.

Here’s what you’ll receive on the Buffer Free plan:

  • 1 user
  • 3 social media accounts
  • 10 scheduled posts

Photo Editing

I don’t do a lot of photo editing.

But when I need to crop or resize a photo, then Fotor is my go-to-tool.

(In fact, I used Fotor when I was working on this blog post.) 

In addition to photo-editing, Fotor lets you make collages and design social media images. 

Definitely an all-around great tool for all of your photo editing needs.

Here are some of the features of the free version of Fotor: 

  • Photo edit adjustments
  • Photo effects
  • Portrait touch-up
  • Sync photos in Fotor cloud

Meeting and Appointment Scheduler

I’ve tested out dozens of free programs for scheduling meetings and appointments. 

And in my opinion, Calendly gives you the most features in their free version.

Plus, Calendly has a VERY clean interface. 

So if you’re looking for a free program to schedule meetings or appointments with your clients, then Calendly is my recommendation. 

Here are some of the features of the free version of Calendly:

  • 1 calendar per user (integration with Google Calendar, Office 365, Outlook, and iCloud)
  • 1 event type
  • Unlimited events
  • Automated event notifications
  • Personalized Calendly link

Video Calls

I’ll be honest.

I’m always surprsed when someone doesn’t have a Skype account.

I use it not just to talk to clients with video.

I also use to it talk to family and friends. 

And I’ve been doing it for years.

Plus, video calls on Skype are 100% free. 

What’s not to love about that???

Live Streaming

If you want to do live streaming, then BeLive is my recommended free tool. 

Not only do they have some interesting and unique features, they also have amazing customer support. 

Even though I was on the free plan, they treated me like gold

I don’t do much live streaming, but when I do, I will always use BeLive!

Here’s what you get with their free plan:

Surveys and Quizzes

TypeForm is just a nice, clean, easy to use tool. 

Not just for you, but for the people who are taking your quizzes/surveys.

If you need a free online tool for surveys or quizzes, then definitely check it out.

Here’s what you get with the free version:

Website Engagement

If you’re looking to increase engagement on your website, then definitely check out Beamer!

Beamer is a unique tool that lets you announce important news, updates, special offers to your website visitors. 

It does this by putting a notification on a menu item. 

Like this:

getbeamer example

With the free version of Beamer, you receive 1,000 monthly unique visitors and limited analytics.  

URL Shortener

Ever need to shorten a link?

An ugly link?

Something like this:


Or maybe you want to track how many people clicked on your social media post.

Either way, Bitly is my recommended free online tool for shortening links.

Here’s what you get with the free version of Bitly:

  • 1,000 links per month
  • Unlimited link clicks
  • Link filtering
  • 30 days of link history and reporting
  • Social posting to Twitter and Facebook

Video Sales Platform

If you want to increase sales, particularly of your services, then nothing works better than video.

And what if you could send potential clients a personalized video with a call to action?

That would be pretty awesome, right?

Well, you can do that and more with Dubb!

Just click here to see all the features of the Dubb free plan.

Video Hosting and Marketing Platform

I put my videos on YouTube

But if you’re looking for a free online video host with extra features, then definitely check out VooPlayer. 

VooPlayer gives you lots of options for customizing the look of your video player.

And the free version also lets you put an opt-in lock on your videos.

So people have to give you their email address in order to watch your video.

Here’s what else you get in the free plan:

Video Creation Platform

Do you want to create marketing videos for your online business?

Or turn your blog posts into video?

Then InVideo is my recommended free online tool!

Not only does it have lots of great features, but the InVideo team is continually cranking out new features. 

Here’s what you get in the free Invideo Plan:

Now It's Your Turn

I hope you enjoyed the 15 Free Online Tools to Grow Your Business!

Now it’s your turn:

What free online tools do you use in your business?

Ones that are so good that you’d happily recommend them to other people. 

Let me know by leaving a quick comment below.

Free List Building Guide!

  • Best tips, strategies, and techniques for driving traffic to your website.
  • 4-step process to ensure that you continually add new leads to your email list.
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