SOLOPRENEUR SUCCESS STEP 7
EVALUATE YOUR RESULTS AND MAKE CHANGES
I want to start this final lesson with a story. This is a bit of an embarrassing story but I’m going to tell it anyway.
When I started my career coaching business back in 2013, I was completely naive about what it takes to be a successful Solopreneur.
I thought I would write a few blog posts and share them with family and friends. And of course, my family and friends would LOVE what I wrote and share my posts with their family and friends.
And that would somehow lead me to be successful.
Let’s just say that plan didn’t work out so well.
There was so much that I didn’t know back then: about how to create quality content, about how to market my content, about how to sell my services.
But I learned over time.
I learned because each time I made a mistake I went back and studied what I did wrong. And then did everything that I could to improve.
Which is what you need to do as well. Chances are you’re not going to be an over-night success.
And there’s a very good chance that something will go wrong on your journey to being a successful Solopreneur. In fact, there’s a very good chance that lots of things will go wrong. (of course, some things will also go right!)
You need to be prepared. All successful Solopreneurs have one thing in common: they embrace failure, learn from their mistakes, and continually improve.
WHAT TO EVALUATE IN YOUR BUSINESS
So let’s take a look at what to evaluate in your business, looking at each of the previous steps in this course.
BTW, the following is not a complete list. These are just some ideas to get you started.
Step 1 – Business Idea
- Do people easily understand your business idea? Or do you have to provide additional information for them to understand it?
Step 2 – Website
- Is your website easy to navigate? Can your visitors find the information that they’re looking for?
Step 3/4 – Lead Magnet/Email List
- How successful are you in driving traffic to your landing page?
- What percentage of your guest posts are accepted for publication? How many people sign up for your lead magnet via your guest posts?
- What percentage of podcasts accept you as a guest? How many people sign up for your lead magnet via your podcast interviews?
- What percentage of the people who visit your landing page signup for your lead magnet? (you should aim for around 50%)
- How many people join your email list on a weekly basis?
Step 5 – Content
- How much content do you create on a monthly basis?
- What percentage of your subscribers open your emails? (aim for at least 20%)
- What percentage of your subscribers click on your links to read your content? (aim for at least 5%)
- How often is your content shared on social media?
Step 6 – Sales
- What percentage of your subscribers buy your products or services?
- How much money do you make on a monthly basis? Is that amount increasing or decreasing?
- If sales are lower than you want or expect, what are the reasons that people aren’t buying from you?
HOW TO EVALUATE YOUR BUSINESS
Looking at the questions above, you can see that some of them involve collecting objective data.
Those are the easy ones.
For example, all email service providers will tell you what percentage of your email subscribers opened your emails.
You will still need to set a benchmark to evaluate against. But the data that you need will be readily available.
Others involve subjective information (e.g., how easy it is to navigate your website).
For those, you will need to ask for input or feedback from other people.
Which brings me to another important point about successful Solopreneurs: they welcome feedback from others.
In fact, they thrive on it because they know that it’s the only way that they can improve.
So that is the message that I am going to leave you with:
Always be open to feedback from others. In fact, seek it out. Even if you don’t agree with the feedback take a look and see if there’s something you can learn from it to make you a more successful Solopreneur.
I hope you found the 7 Steps to Solopreneur Success valuable.
Working as a Solopreneur is definitely challenging (though also VERY rewarding). And the path to success can be long and winding.
But if you folllow the 7 steps outlined in this course, you should be well on your way to success!